UIN – Startup UXUI
English
UIN (“You In?”) is a fast-paced social media hybrid app tailored for Milano Fashion Week, promoting connections enhancing event engagement while providing targeted marketing opportunities for brands, and generating revenue through interactive activities and digital product placement.
Español
UIN ("You In?") es una app híbrida de red social de ritmo rápido, diseñada para Milano Fashion Week, que fomenta conexiones y potencia el engagement en el evento, a la vez que ofrece oportunidades de marketing dirigido para marcas y genera ingresos mediante actividades interactivas y product placement digital.
Client
UIN
Year
2023
Tasks
UX UI Design
Prototyping
Key Features
Event Partnership: Collaborates with brands to create engaging events, boosting revenue via interactive activities and digital product placements.
Networking: Users select preferences for meeting people (friends, business, romantic). They engage in 9-minute conversations to encourage real-world interactions.
E-commerce Integration: Users can purchase products through the app, tailored to each event partner.
Direct Communication: Facilitates direct communication with event organizers.
Data Gathering: Collects invite data for targeted marketing.
Temporary Access: App content is available only during the event, ensuring privacy by deleting all user views after the event ends.
Initial Home Screens
Where users would see and buy products selected by the brand.
USER MAP – OPTION A
Users maps were divided into two main categories:
1. All guests – shown according to their preferences and the app would refresh every 5 minutes. A maximum of 24 people shown at a time.
2. Neighboring You – People in the immediate 3 meter radius. A maximum of 24 people shown at a time.
USER MAP – OPTION B
User maps were divided into two main categories:
1. All guests – are shown according to their preferences and the app refreshes every 5 minutes. A maximum of 27 people shown at a time by scrolling horizontally.
2. Neighboring You – People in the immediate 3-meter radius. A maximum of 24 people are shown at a time by scrolling vertically.
